The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly Paperback Mar 2016by David Scott (Author)

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About the Author

David Meerman Scott is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and News jacking. His books open people's eyes to the new realities of sales, marketing and public relations. David's popular blog, advisory work with fast-growing companies and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.