Petrol blue silicone strap with white stripe Round petrol blue plastic case, 42mm, bezel with markers Petrol blue chronograph dial with orange numerals, second hand, silver-tone hands, three subdials, date window and logo Swiss quartz movement Water resistant to 30 meters The Swatch brand was established in 1983 to meet a need in the market for affordable timepieces with Swiss craftsmanship. In short order, Swatch watches became not only a commercial success but an iconic design venture which captured the attention of everyone from artists to kids. In the process of filling a niche in the watchmaking world, Swatch watches for men, women, and children innovated and revived the Swiss watch industry. Swatchs entrenchment in the worlds of art and design continues today, as Swatch produces an endless variety of casual and dress watches in every color (including classic white, gold, and black.) Searching the Swatch watch catalog today, you will find something for every age and lifestyle.